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April 15, 2023 · Vodka · Spirits Guide · Top Picks

Top 5 Vodka Brands to Drink Right Now

The vodka shelf hasn't changed dramatically in 20 years — but a few brands consistently outperform the rest. Five vodkas worth your money, organized by what they actually do better than their competitors.

Premium vodka bottles lined up on a bar — Grey Goose, Belvedere, Tito's

Vodka is the most-poured spirit in North America by volume. It also gets the least respect from spirits enthusiasts — partly because cheap vodka tastes like rubbing alcohol, and partly because premium vodka has spent decades convincing buyers that small differences justify huge price jumps. The truth sits in the middle. Quality vodka actually does differ — in mouthfeel, in finish, in how it works with mixers — but only a handful of brands consistently earn the premium.

These are the five vodkas worth keeping on the shelf, organized by what they actually do better than their competitors.

1. Grey Goose — The Smooth Sip

France's flagship vodka, distilled in Cognac from soft winter wheat and finished with limestone-filtered spring water. Grey Goose nailed the "smooth and slightly sweet" profile two decades ago and hasn't drifted since. It earned the premium tier by being consistently easy to drink neat or in a Martini, which is harder than it sounds.

What it's best for: Vespers, Cosmopolitans, and any cocktail where the vodka should taste like vodka without rough edges. Skip Grey Goose for Bloody Marys (waste of money — heavy mixer drinks don't reward premium vodka).

Price tier: premium ($120-140 in Ontario).

2. Belvedere — The Polish Classic

A Polish vodka distilled four times from Dankowskie rye. Belvedere is the rye-based premium answer to Grey Goose's wheat-based offering. The difference is structural: Belvedere has more body, a touch of pepper at the finish, and a slightly drier feel on the palate. It rewards careful sipping more than Grey Goose does.

What it's best for: a properly stirred vodka Martini (one of the few cases where vodka outclasses gin), or sipped neat from a small chilled glass. Also works in Espresso Martinis where the rye's bite cuts through the coffee.

Price tier: premium ($120 in Ontario).

3. Tito's Handmade — The Value Champion

Tito's is the bottle that broke American vodka. Distilled in Austin, Texas from corn (which makes it naturally gluten-free and slightly sweet), then column-distilled six times. It's smoother than its price suggests and arguably as good as Grey Goose in any cocktail that involves a mixer.

What it's best for: Vodka Sodas, Bloody Marys, Moscow Mules, and every cocktail where mixed brands are functionally interchangeable. Why pay double when you don't have to?

Price tier: mid-shelf ($55-65).

4. Smirnoff No. 21 — The Workhorse

The world's best-selling vodka. Triple-distilled, ten times filtered, neutral, and built for absolutely any cocktail without making the drink taste like vodka. Smirnoff is the brand that proves expensive vodka isn't always necessary. It works.

What it's best for: Vodka Tonics at a 20-person party, Bloody Caesars on Sunday morning, the bottle that lives in the freezer for when friends show up unannounced. Don't try to sip Smirnoff neat — it's a mixer.

Price tier: budget ($35-45).

5. Cîroc — The Outlier

Cîroc is the most distinct vodka on this list because it's not made from grain — it's distilled from French Mauzac and Ugni Blanc grapes, which makes it technically closer to a clear brandy than to a typical vodka. The result is light, fresh, with a faint fruit character that you won't find in any wheat or rye vodka.

What it's best for: Cîroc Spritzes, Lemon Drop Martinis, or simply over ice with a citrus peel. The grape character makes it a poor choice for savoury cocktails (Bloody Marys, Caesars) but excellent for citrus-forward drinks.

Price tier: premium ($130 in Ontario).

Quick Buying Guide

  • For a Martini or sipping neat: Grey Goose or Belvedere
  • For Vodka Sodas, mixed drinks at a party: Tito's
  • For Bloody Caesars, large-batch cocktails: Smirnoff
  • For citrus and fruit cocktails: Cîroc
  • For the budget conscious who still want decent quality: Tito's beats every "premium" mid-shelf vodka under $80

Order Vodka Across the GTA

J&J Alcohol Delivery carries all five of these vodkas plus Absolut, Stolichnaya, and others across Toronto, Mississauga, Brampton, Vaughan, Markham, Richmond Hill, Oakville, Burlington, and North York. Same-day delivery, 35-minute average, 24/7. Call (437) 328-0030 or order at jnjalcoholdelivery.ca.

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